Promote Nourishing Shampoo

Grow longer, stronger hair

PROMOTE Shampoo gently cleanses while protecting each strand from breakage.

The clean, colour-safe formula is enriched with Baobab to instantly hydrate and shield hair from heat and styling damage. Each strand is nourished and strengthened to reduce split ends while providing control for frizz and flyaways.

Nourishing botanicals infuse the scalp to promote healthy hair growth. Hair is left bouncy, soft, and ultra-shiny.

Follow with PROMOTE Conditioner and Activator for optimal results. Suitable for those experiencing: mild postpartum thinning and hair loss, dry hair, split ends, breakage, slow hair growth and styling damage.

Perfect for those experiencing: mild postpartum thinning and hair loss, dry hair, split ends, breakage, slow hair growth and styling damage.

• Colour-safe formula gently cleanses scalp and hair
• Enriched with Baobab to rehydrate dry and damaged hair
• Tames frizz and boosts shine
• Ideal for medium, thick, textured, and curly hair
• Formulated with powerful natural botanicals to inhibit FGF5, a protein which causes hair thinning and hair loss in the scalp
• Promotes healthy hair growth
• Natural hydrators revive dry and damaged hair
• Transforms texture, condition, and overall hair quality in 90 days+
• Strands are moisturised to reduce split ends and breakage
• Formulated without parabens, sulfates, silicones, and phthalates
• Keratin treatment and extension safe
• 95% of users noticed an increase in hair thickness with 90 days of use*
• 97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

*Published, peer-reviewed study of 39 individuals using the product for four months.
⁺In a 2017 Consumer Usage Study of 79 users over 120 days conducted by Colour Collective, Dallas, TX.

Gently work a small amount into wet hair, massaging from scalp to ends. Rinse and Repeat if necessary. Follow with PROMOTE Conditioner.

FGF5 Inhibiting Actives:
SANGUISORBA OFFICINALIS, ROSA MULTIFLORA, SWERTIA CHIRATA

Ingredients:
WATER (AQUA), PEG-150 PENTAERYTHRITYL TETRASTEARATE, PEG-7 GLYCERYL COCOATE, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, LAURYL GLUCOSIDE, GLYCOL DISTEARATE, FRAGRANCE (PARFUM), POLYQUATERNIUM-7, PANTHENOL, TETRASODIUM EDTA, CITRIC ACID, HYDROLYZED WHEAT PROTEIN, ROSA MULTIFLORA EXTRACT (JAPANESE TEA ROSE), POTERIUM OFFICINALE ROOT EXTRACT (SANGUISORBA OFFICINALIS), HYDROLYZED KERATIN, SWERTIA CHIRATA EXTRACT, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT (BAOBAB), PUNICA GRANATUM EXTRACT (POMEGRANATE), TOCOPHERYL ACETATE (VITAIN E), ASCORBYL PALMITATE (VITAMIN C), CANANGA ODORATA OIL (YLANG YLANG), ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDAR) OIL, LINUM USITATISSIMUM (LINSEED) OIL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE.