What causes hair loss?

Ageing

Your scalp and hair ages the same way your body does. Over time follicles produce finer hairs as growth begins to slow down. Eventually hairs are unable to reproduce leading to hair miniaturisation, and hair loss.

Childbirth

Hormones influence postpartum hair loss, and overall hair quality. When a woman's hormones drop after birth, large numbers of hair follicles stop growing and get ready to fall out. Most women see the greatest hair fall 3-5 months postpartum.

Hormones

Hormones are our bodies chemical signals. Some hormones have an impact on hair growth and hair loss like estrogen, progesterone and thyroid hormones.

Stress

Physical and psychological stress have a huge impact on hair quality and hair loss. Check out these posts to find out more: COVID-19 & Hair loss and Stress & Hair Loss.

Illness

When the body experiences illness, it directs all its energy to fighting the disease. In doing so, energy from non-vital organs (like hair and nails) are used, leading to hair fall and brittle nails.

Genetics

Genetics play a big role in hair fall and hair quality. While there is still much research to be done, in men, it is thought to involve over 150 different genes. Genetic hair loss is commonly referred to as androgenetic alopecia or male pattern baldness and female pattern baldness.

Diet

If your diet is deficient in specific nutrients, it can drive hair shedding and hair loss. Vegans and vegetarians are often deficient in zinc and iron, which is associated with hair loss. Crash diets can also impact growth causing temporary hair loss.

Colouring

Bleaching and harsh chemicals, when overused, can cause serious damage to your strands and hair follicles. Repeated chemical treatments also lead to scarring alopecia (central centrifugal cicatricial alopecia or CCCA).

Styling

Heating tools used over long periods of time can damage hair, causing hair loss due to breakage. Tight hair styles can also cause temporary and permanent hair loss. Check out our post on Traction Alopecia to find out more.
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How our products work

Let's break it down for you. Each hair follows a hair cycle. There are three phases:

1. Growth Phase (Anagen)
2. Resting Phase (Catagen)
3. Fall Out Phase (Telogen)

We all have a natural protein that lives in our scalp called FGF5. This protein tells your hair to go from growth phase to resting phase. Our scientists discovered a technology in natural botanicals that can block this protein which means your hair stays in growth phase and you get thicker, fuller, healthier looking hair. This is our patented technology AXT™ which forms the base of all our products.

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Personalised treatments

We have developed effective treatments for men and women that reduce hair loss and boost hair growth in as little as 90 days.

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Frequently asked questions