What causes hair loss?

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Ageing

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Childbirth

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Hormones

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Stress

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Illness

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Genetics

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Diet

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Colouring

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Styling

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Transformations from real customers

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How our products work

Our hair grows in a biological cycle of growth (anagen), transition (catagen) and resting (telogen), which is followed by hair fall and then regrowth when the cycle starts again. Our AXT™ Technology preserves the natural hair growth cycle by extending the growth phase (anagen) so you have more hair growing at any one time. When you block FGF5, you grow thicker, fuller, healthier hair, faster.

Personalised treatments

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Hair Loss Treatments for Women

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Shampoo for Women

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Frequently asked questions